About
Not quite a gallery. Not just a home.
Frezia Gallery is a lived-in space in the heart of Tel Aviv, set inside a beautifully restored Bauhaus building. It’s where bold combinations come to life: contemporary art focusing on Israeli and Palestinian voices, iconic mid-century furniture, sculptural objects, and unique crafts — all coexisting under one roof, our own.
The space is constantly evolving, just like we are.
This isn’t about white walls or perfect lines — it’s about harmony through contrast: old with new, brutalist with soft, inside meets outside, color beside calm. We believe the best way to experience art and design is to live with it, so we opened the doors and invited you in.
The founders
Yuval Zimmerman is a curator, collector, and creator with a background in marketing and industrial production. Guy Zimmerman comes from the tech world. Together, they built Frezia Gallery to extend their shared curiosity and instinct to collect. And yes, their shared last name? Pure coincidence.
What started as a personal passion has become a way of life: traveling the world to source rare vintage design pieces, visiting local studios to discover contemporary Israeli artists who express the complex realities of life here — often with sharpness, humor, and depth.
Through art and design, they explore and reflect on what’s happening in Israel and beyond.
Frezia is where that journey is distilled, curated, and shared.
From the press
